Content Specialist

eDariba is a fast-growing FinTech platform built to simplify e-invoicing and tax compliance for businesses across Egypt. Backed by Ensoulify — an Enterprise AI & Digital Transformation company — we move fast, think big, and take care of the people who help us grow.

We’re hiring a Content Specialist who understands that content isn’t just words — it’s a conversion tool. You’ll own the copy across our funnel: landing pages, email sequences, social media, and blog. The ideal candidate writes flawless White Arabic for a B2B audience, understands where each piece of content sits in the marketing funnel, and can shift tone from educational to persuasive without losing clarity.

• Write high-converting landing page copy and product messaging that speaks directly to the pain points of Egyptian SMB owners and accounting professionals.
• Produce SEO-optimised blog articles that educate the market and drive organic traffic across target keywords.
• Craft engaging social media posts, interactive carousels, and Reels/Shorts scripts tailored for LinkedIn, Facebook, and Instagram.Write and manage email sequences — from lead nurturing flows to re-engagement campaigns — that move prospects down the funnel.
• Develop community-building content that drives organic engagement and builds brand trust across platforms.
• Collaborate with the design and media team to ensure copy and visuals are aligned in tone, message, and objective.
• Review and refine all outward-facing copy for clarity, consistency, and brand voice.

• Exceptional command of written White Arabic — grammatically clean, professionally toned, and persuasive for a B2B audience.
• Solid understanding of the marketing funnel and how content strategy differs at awareness, consideration, and conversion stages.
• Proven experience writing conversion-focused copy: landing pages, CTAs, email sequences, and sales messaging.
• Experience producing social media content — posts, carousels, and short-form video scripts — with a clear grasp of platform tone and format.
• Working knowledge of SEO fundamentals: keyword intent, on-page structure, and writing for both humans and search engines.
• Ability to manage multiple content types simultaneously and deliver on deadlines without quality compromise.
• Prior experience in a SaaS, FinTech, or B2B startup environment is a strong plus.
• A portfolio of published content samples — Arabic copy preferred.